Driven by the rapid development of industrial digital transformation in the Middle East and aligned with Saudi Arabia’s Vision 2030, Robotphoenix has officially established a strategic partnership with Saudi robotics and intelligent automation company Swarm Robotics.
On July 10, 2026, during the first LEAP East International Technology and Information Technology Exhibition in Hong Kong, Robotphoenix and Swarm Robotics successfully completed the signing of a non-exclusive regional agency cooperation agreement at the Swarm Robotics exhibition booth. The agreement was signed by Abdulelah Bokhamseen, CTO and Co-Founder of Swarm Robotics, and Bao Rong, Arabic Region Representative of Robotphoenix.
As the first LEAP East exhibition held in Hong Kong following the expansion of LEAP beyond Saudi Arabia, the event serves as an important platform connecting technological innovation, industry, and investment between Asia and the Middle East. The partnership also marks another important step in Robotphoenix’s global expansion following its successful listing on the Main Board of the Hong Kong Stock Exchange in May 2026.
Through the complementary strengths of Chinese robotics technology and Saudi Arabia’s local industrial resources, the two companies will establish cooperation across products, technology, channels, and services. Together, they aim to accelerate the localized adoption of automation technologies in Saudi Arabia and support the development of intelligent manufacturing across the Middle East.
Swarm Robotics: Local Expertise in Saudi Arabia
Based in Riyadh, Swarm Robotics is a Saudi robotics and intelligent logistics company with extensive experience in industrial automation and digital transformation.
The company focuses on industrial robotic arms, autonomous mobile robots (AMRs), and integrated industrial automation solutions. Its experience covers factory logistics optimization, smart production line integration, and industrial digital transformation across manufacturing, warehousing and logistics, renewable energy, and other industries.
Through its Robot-as-a-Service (RaaS) model and full-cycle engineering capabilities, Swarm Robotics helps manufacturers improve production efficiency, reduce labor dependence, and enhance production standardization.
Its deep understanding of the Saudi market, together with established customer channels, industry relationships, and localized service capabilities, provides a strong foundation for Robotphoenix’s market development in the region.
Under the new partnership, Swarm Robotics will support Robotphoenix in local market development, project implementation, regulatory compliance, and after-sales services, helping accelerate the localization of Robotphoenix’s automation solutions in Saudi Arabia.
Robotphoenix: Advanced Robotics from China
As an industrial robotics and customized automation solution provider, Robotphoenix has developed capabilities spanning robot R&D and manufacturing, core technology development, algorithm optimization, and customized automation system integration.
Its product portfolio includes SCARA robots, parallel robots, Delta robots, flexible handling systems, and customized automation solutions for applications such as high-speed sorting, precision assembly, picking, handling, and intelligent production line integration.
Robotphoenix combines standardized manufacturing capabilities with flexible customization, enabling the company to develop automation solutions according to different industries, production layouts, and application requirements.
Supported by advanced R&D facilities, quality management systems, and extensive project experience, Robotphoenix provides reliable products and technical support for large-scale automation projects in overseas markets.
Building Strong Local Technical Capabilities
Before the partnership was officially signed, the Swarm Robotics engineering team visited Robotphoenix’s headquarters, including its exhibition center, intelligent manufacturing facilities, and robot testing center.
During the visit, the team gained a deeper understanding of Robotphoenix’s R&D capabilities, manufacturing processes, product performance, and quality management systems.
Following the visit, Robotphoenix provided a one-week technical training program for the Swarm Robotics team. The training covered product features, equipment commissioning, solution integration, and after-sales support.
This technical cooperation enables the Saudi team to provide localized pre-sales consultation, solution design, equipment commissioning, and technical support, strengthening Robotphoenix’s service capabilities in the Saudi market.
A New Model for China-Saudi Automation Cooperation
The partnership brings together Robotphoenix’s robotics technology and Swarm Robotics’ local market expertise, creating new opportunities for automation development in Saudi Arabia and the wider Middle East.
Expanding Local Market Channels
Leveraging Swarm Robotics’ customer resources, local channels, and industry network, Robotphoenix will accelerate market development in sectors such as renewable energy, intelligent logistics, precision manufacturing, and food processing.
Adapting Technology to Local Requirements
Robotphoenix will provide standardized robotic products and customized automation solutions, while Swarm Robotics will support local application adaptation, project implementation, and scenario optimization.
Strengthening Localized Services
The two companies will build an integrated service system combining Robotphoenix’s remote technical support with Swarm Robotics’ local field services, covering consultation, solution design, installation, commissioning, and maintenance.
Expanding the Global Reach of Chinese Robotics
By developing benchmark automation projects in Saudi Arabia, the partnership will demonstrate the capabilities of Chinese robotics technology in the Middle East and contribute to the global expansion of intelligent manufacturing solutions.
Supporting Intelligent Manufacturing in the Middle East
Saudi Arabia is accelerating industrial diversification under Vision 2030, with growing investment in manufacturing, intelligent logistics, renewable energy, and other emerging industries. As demand for automation and digital transformation continues to grow, the Middle East is becoming an increasingly important market for intelligent manufacturing technologies.
Looking ahead, Robotphoenix will continue working closely with Swarm Robotics to expand its presence across Saudi Arabia and the wider Middle East.
By combining advanced Chinese robotics technology with Saudi market expertise, the two companies will deliver more localized and high-value automation solutions, strengthen the regional intelligent manufacturing ecosystem, and support manufacturers in their digital transformation journey.
This partnership represents an important step in Robotphoenix’s global strategy and reinforces its commitment to bringing advanced robotics and intelligent automation solutions to customers worldwide.